Gesellschaft für Informatik e.V.

Lecture Notes in Informatics

Pragmatic Web, Proceedings of the First International Conference on the Pragmatic Web, 2006, 21-23 September 2006, Stuttgart, Germany P-89, 124-138 (2006).



Mareike Schoop, Aldo De Moor, Jan Dietz (eds.)


The role of virtual servants in e-interaction

Mikael Lind and Nicklas Salomonson


Internet-based interfaces between organisations and their buyers are becoming increasingly common. Lately virtual servants have been identified as agents to support the customer - supplier interaction. In this paper we investigate the existence of one such virtual servant - Anna at - in a business interaction situation. Anna is regarded as an example of a typical virtual servant of today. Based on pragmatic theories for business interaction we investigate the role of this virtual servant. The conclusion from this study shows that this virtual servant does support the potential / particular buyer in navigating on the company's web-site rather than the realisation of a purchase.

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ISBN 978-3-88579-183-6

Last changed 24.01.2012 21:55:07