Gesellschaft für Informatik e.V.

Lecture Notes in Informatics

Service-Oriented ElectronicCommerce, Proceedings zur Konferenz im Rahmen der Multikonferenz Wirtschaftsinformatik 2006, 20.-22. Februar 2006 in Passau P-80, 89-102 (2006).



K. -O. Wenkel, P. Wagner, M. Morgenstern, K. Luzi, P. Eisermann (eds.)


An IC-system to apply push concepts in E-commerce transactions

Susanne Robra-Bissantz and Angela Zabel


A major problem of e-commerce is the high rate of customer initiated abortions of processes. It may be solved by the implementation of a Push System that supports the webshop. One major module of the Push System is the Pushflow Manager that proactively leads customers through their processes by taking over tasks or triggering following activities. Its theoretical background, the Push Concepts, prototype implementation as well as transfer into practical surroundings are presented.

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ISBN 3-88579-174-9

Last changed 24.01.2012 21:53:49