Gesellschaft für Informatik e.V.

Lecture Notes in Informatics


Land- und Ernährungswirtschaft im Wandel -Aufgaben und Herausforderungen für die Agrar und Umweltinformatik, Referate der 26. GIL Jahrestagung, 06.-08. März 2006, Potsdam P-78, 261-264 (2006).


2006


Editors

K. -O. Wenkel, P. Wagner, M. Morgenstern, K. Luzi, P. Eisermann (eds.)


Contents

Einsatz von künstlichen Neuronalen Netzen im Informationsmanagement der Land- und Ernährungswirtschaft: Ein empirischer Methodenvergleich

H. Schulze and A. Spiller

Abstract


Primary marketing research is a decisive tool to enhance firm's internal decision making process. The main focus of the following study is on the suitability of Artificial Neural Networks for primary data analysis. Therefore, a comparison with multivariate methods is conducted using theoretically derived evaluation criteria. We show that, other than for secondary research, application of Artificial Neural Networks does not improve statistical quality of results. For practical application, their usefulness is limited by their black box character.


Full Text: PDF

ISBN 3-88579-172-2


Last changed 24.01.2012 21:53:13