Gesellschaft fr Informatik e.V.

Lecture Notes in Informatics

INFORMATIK 2009 - Im Focus das Leben P-154, 3978-3992 (2008).

Gesellschaft für Informatik, Bonn


Stefan Fischer, Erik Maehle, Rüdiger Reischuk (eds.)

Copyright © Gesellschaft für Informatik, Bonn


Presence Sensing Billboards

Bernhard Wally , Alois Ferscha and Markus Lenger


The Out-of-Home (OOH) media markets currently rely on a plethora of methods and technologies for measuring their potential or real success. From nationwide interviews over statistical analyses to device based mobility records, each of the OOH markets (in different regions or countries) has chosen its own mixture of measurement efforts in order to provide more or less clear numbers to their clients. In this contribution, we are presenting the Presence Scanner, a new and inexpensive technological approach to detecting the presence of people in front of OOH media sites. Based on an array of ultra sonic range finders and equipped with wireless communication capabilities, the Presence Scanner is on its way to resemble a flexible and scalable solution to plug and play activity sensing in (at least) indoor scenarios.

Full Text: PDF

Gesellschaft für Informatik, Bonn
ISBN 978-3-88579-241-3

Last changed 24.01.2012 22:12:36