Gesellschaft für Informatik e.V.

Lecture Notes in Informatics


Modellierung 2004, Proceedings zur Tagung, 23.-26. März 2004, Marburg, Proceedings. P-45, 313-314 (2004).

GI, Gesellschaft für Informatik, Bonn
2004


Editors

Bernhard Rumpe (ed.), Wolfgang Hesse (ed.)


Copyright © GI, Gesellschaft für Informatik, Bonn

Contents

Modeling socio-technical processes in e-commerce scenarios

Michael M. Richter and Armin Stahl

Abstract


We consider socio-technical processes, i.e. processes where machines as well as humans participate. Typical examples occur in sales processes in e-commerce. Three modeling tasks are selected: Modeling user preferences and utilities, modeling evaluations and modeling influence factors. A central concept representing knowledge is the notion of similarity. The major technique discussed is machine learning. Two application scenarios and simulation results are presented: Learning utility functions and performing dialogs with customers.


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GI, Gesellschaft für Informatik, Bonn


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