Towards gamification analytics - requirements for monitoring and adapting gamification designs
Application and gamification data contain valuable information about users and their behavior. This data can be used to measure the success of gamification projects, to analyze user behavior, and to continuously improve gamification designs. However, to support the process of gamification analyses, appropriate tool support is missing. Moreover, the specific requirements for methods and tools have not been studied yet and remain unclear. Therefore, this paper presents a theoretical model of 22 requirements that can be used to assess existing solutions or construct novel methods and tools for gamification analytics. The presented model is validated based on comprehensive expert interviews.
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