Gesellschaft für Informatik e.V.

Lecture Notes in Informatics

12^th international conference on innovative Internet community services (I^2CS 2012) P-204, 12-13 (2012).

Gesellschaft für Informatik, Bonn

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Making money out of innovative communities on the Internet

Tom Arnøy and Per Gunnar Auran


Online advertising has been around for more than a decade, and today most Internet users are familiar with the contextual ad targeting in online search, of which Google AdWords is a dominant example. The pay per click model (PPC)

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Gesellschaft für Informatik, Bonn
ISBN 978-3-88579-298-7

Last changed 04.10.2013 18:38:15