Gesellschaft für Informatik e.V.

Lecture Notes in Informatics


12^th international conference on innovative Internet community services (I^2CS 2012) P-204, 12-13 (2012).

Gesellschaft für Informatik, Bonn
2012


Copyright © Gesellschaft für Informatik, Bonn

Contents

Making money out of innovative communities on the Internet

Tom Arnøy and Per Gunnar Auran

Abstract


Online advertising has been around for more than a decade, and today most Internet users are familiar with the contextual ad targeting in online search, of which Google AdWords is a dominant example. The pay per click model (PPC)


Full Text: PDF

Gesellschaft für Informatik, Bonn
ISBN 978-3-88579-298-7


Last changed 04.10.2013 18:38:15