Gesellschaft fr Informatik e.V.

Lecture Notes in Informatics


INFORMATIK 2009 - Im Focus das Leben P-154, 3933-3940 (2008).

Gesellschaft für Informatik, Bonn
2008


Editors

Stefan Fischer, Erik Maehle, Rüdiger Reischuk (eds.)


Copyright © Gesellschaft für Informatik, Bonn

Contents

Taximedia: an interactive context-aware entertainment and advertising system

Florian Alt , Alireza Sahami Shirazi , Max Pfeiffer , Paul Holleis and Albrecht Schmidt

Abstract


The use of public transport vehicles, such as trams, buses, and taxis as an advertising space is increasing since several years. However mainly the outside of the vehicles is used to show advertisements using paintings, foil or roofmounted displays. Nowadays, with advances in display technologies, small highresolution displays can be easily embedded in vehicles and be used for entertainment or advertising purposes. In this paper we introduce an interactive context-ware advertising system designed for cabs, which is targeted to offer context-aware information such as advertisements, points of interest, events, etc. during a cab ride. Additionally it is possible for advertisers to upload their contents and define areas where their advertisements should be shown.


Full Text: PDF

Gesellschaft für Informatik, Bonn
ISBN 978-3-88579-241-3


Last changed 24.01.2012 22:12:35